The Japanese market can be characterized by demanding consumers and a diversity of their needs. The market is actually saturated with high quality products and services to meet their various requirements. In view of the situation, it may be said that Japan is one of the most difficult markets for foreign companies to successfully enter and expand their business among developed nations.

In addition, Japan is in a period of major demographic change and is rapidly becoming a mature country. Furthermore, it is said that similar trends will also affect neighboring countries in the near future. Japan is a “developed” country facing many serious challenges. If you could succeed in business in this challenging market, you might possibly be able to survive in other Asian countries; therefore, the Japanese market is now refocused by many global companies.

Hakuhodo Consulting, and also Hakuhodo, have supported developing and implementing strategies to survive in this highly competitive market as a marketing partner to a great number of clients.

If your company starts to discuss capturing the Japanese market, please consider Hakuhodo Consulting as your marketing partner. We are committed to sustainable growth of your business in Japan

We look forward to meeting you in Japan, “the country of hospitality”.

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