Marketing Process Restructuring
Building the “structures” of domestic and global marketing activities to transform into “companies where marketing drives business”
“Marketing Process Restructuring” is to build the organizational and operational structures required to transform the function of marketing organization into leadership in building and executing a strategy from consumer perspectives, rather than simply sales support.
We support actualizing domestic and global integrated marketing by means of network and collaborations, by not simply installing managerial positions and changing prescribed organizational roles, but creating structures where organizations inside and outside the company are organically connected.
Making fundamental reforms in functions, organizational structures, and operational processes in marketing activities from analysis of domestic and global markets to customer acquisition, according to marketing objectives.